Life with Arthritis
Date
2023
Role
Art Direction, Motion Design
These two videos were conceived to move beyond clinical explanations, using design and motion as narrative tools to translate complex data and lived experiences into emotionally resonant stories. Art direction focused on contrast, rhythm, and clarity — balancing moments of tension with visual restraint to reflect both the challenges and resilience of those living with axial spondyloarthritis (axSpA) and psoriatic arthritis (PsA). From concept, storyboard, motion design and editing, the films were crafted to communicate strength, empathy, and credibility, positioning the brands through a human-centered lens.