HAE Awareness

Hereditary Angioedema is a rare condition that’s often misunderstood, with sudden swelling that can be mistaken for allergies, insect bites, or other common conditions. To help doctors and patients recognize it, this global campaign used bold, design-led visuals — including realistic HAE swells created with a prosthetic makeup team — to bring the condition to life and spark meaningful conversations.

Date

2020

Role

Art Direction, Campaign, Print, Digital