Life with Arthritis

Rinvoq and Skyrizi are prescription treatments developed to support patients living with chronic inflammatory conditions such as axial spondyloarthritis (axSpA) and psoriatic arthritis (PsA). These two videos were conceived to move beyond clinical explanations, using design and motion as narrative tools to translate complex data and lived experiences into emotionally resonant stories.

Date

2023

Role

Art Direction, Motion Design

The visual approach combined typography-driven motion, restrained graphic systems, and deliberate pacing to elevate real patient quotes and key data points. Art direction focused on contrast, rhythm, and clarity — balancing moments of tension with visual restraint to reflect both the challenges and resilience of those living with these conditions. From concept and storyboard through motion design and editing, the films were crafted to communicate strength, empathy, and credibility, positioning the brands through a human-centered, design-led storytelling lens.

Next Project