ORENCIA Booth
People living with rheumatoid arthritis are often constrained not only by physical pain, but also by the emotional weight of the disease. This conference booth was designed to make that struggle tangible, transforming the brand’s “symptom ropes” into large-scale, immersive elements that wrapped through the space.
Date
2017
Role
Art Direction, Experience Design, Interactive
Within the booth, healthcare professionals were invited to move freely through the environment, explore the brand story, and engage hands-on with interactive touch screens and a larger-than-life auto-injector. By combining education with physical interaction, the space turned complex medical information into an impactful, memorable experience that reinforced both the brand message and the real-world fight patients face every day.
