TAKEDA Booth

TAKEDA’s presence at the European Academy of Allergy and Clinical Immunology combined innovation and openness. The open-plan booth invited visitors to explore interactive floor and panel displays showcasing the company’s products, while also offering space to pause and enjoy refreshments.


Date

May 2024

Role

Art Direction, Experience Design, Digital

A dedicated Discovery Zone provided a more enclosed setting for meetings and screenings, while a holographic installation animated the launch of the new mobile app, drawing attention and movement from across the exhibition space.
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