Teen Vaccination
Date
2017
Role
Art Direction, Campaign, Print Design
HPV vaccination is recommended at ages 11 or 12, yet conversations at that age can feel challenging for both parents and physicians. This campaign shifted the focus away from discomfort and toward what truly matters: cancer prevention. Designed as a visual aid for HCPs, the work supported more confident, effective conversations with families. I collaborated across every stage of the campaign, including concep, casting, photoshoot execution, and the design of all marketing assets.
As part of the campaign, we created a gamified, interactive tool that helped physicians practice how to initiate conversations with parents about HPV vaccination and cancer prevention. Designed as a touch-screen experience, it offered engaging, real-world scenarios. The animated characters were developed from the original campaign models, ensuring visual consistency across both print and digital executions.