The Soccer Channel
Date
2016
Role
Art Direction, Print Design, Production
PFC is a television channel dedicated to Brazilian soccer, distributed across 16 countries. Designed as a strategic sales tool for TV providers, this gift set was created to strengthen brand perception and clearly communicate the channel’s value proposition through a tangible, experience-led approach.
The visual system translates the energy and authenticity of Brazilian soccer into a cohesive brand language, using bold graphics, tactile materials, and structured editorial design to organize programming information with clarity and impact. By pairing a vintage leather soccer ball with a data-driven, dynamic brochure, the set reinforces PFC’s positioning at the intersection of tradition and contemporary sports media — creating a lasting impression that extends beyond the pitch.
