Acting Early in HAE

This campaign is designed to evoke a sense of relief that people living with HAE experience when treating attacks. The goal is to convey how the brand can help minimize disruptions to their daily lives, no matter where they are.

4 scenarios featuring patients of different ages, genders, and races who are living with HAE, and each scene represent a situation where EKTERLY helps patients remain in the moment.

A year after launch, we evolved the campaign to reflect real experiences. Using real-world data and patient ambassadors, we shifted the focus from introducing the product to bringing its impact to life through authentic success stories.