TAKEDA Booth

TAKEDA’s presence at the European Academy of Allergy and Clinical Immunology, in 2019, was an immersive booth inspired by the clean, refined aesthetic of Japan, blending modern innovation with traditional elements. At the heart of the space was a real cherry tree garden with seating, creating an inviting environment where visitors could pause, connect, and explore. The open-plan design incorporated interactive floor and panel displays, a dedicated Discovery Zone for meetings and screenings, and a holographic installation that brought the brand to life.